Self-pushed shopping carts


Very simple and quite funny. To promote the opening of new outlet in the middle of the economic crisis in an already saturated market, Carrefour Italy let an army of remote-controlled shopping carts wander around the Rome.

The zippy carts generated a lot of buzz an intrigue to reveal towards the end that they were all on the way to the new Carrefour market.

Regional Executive Creative Director, Geometry Global Asia Pacific