How you can get a vending machine to deliver your favorite drink seems to have no end these days.
Surely you’ve seen the Hug Machine from Coke in Singapore recently. Now this other fun idea comes from Ogilvy in Argentina for Cerveza Salta.
This local beer is the most popular in the Salta province, which in turn holds the highest amount of rugby lovers in a country that has football (soccer) for religion.
To get your drink you just have to play rugby yourself and tackle the machine. A bit of exercise can’t ever be too bad.
Regional Executive Creative Director, Geometry Global Asia Pacific