Rory Sutherland, Ogilvy Group UK Vice-Chairman, gave this very entertaining talk on advertising at TED.com last October. Unintentionally, it became a masterclass on what activation is really all about.
If you liked the video, don't miss these two other influential articles on his blog: 'Getting off at Edge Hill... a defense of shopper marketing' and 'Don't bother buying TNS. Buy the University of Chicago instead'.
I’d love to hear from you how would you adopt Rory’s views into your daily work. Please leave your thoughts in the ‘comments’ section.
Regional Executive Creative Director, Geometry Global Asia Pacific