There’s always an opportunity to stand out by looking for unsatisfied needs. In this case, Personal (one of the leading mobile carriers from Argentina), decided to do something about the most dreadful part of the music festival they sponsor each year: the chemical toilets.
They turned the dirty potties into a music making installation that works when people use them.
Have they solved the odour problem as well? No idea.
Regional Executive Creative Director, Geometry Global Asia Pacific