It seems that Helsinski is the World’s Design Capital for 2012 (I didn’t know). However the topic of design is of low relevance (or even understanding) for mere mortals out there.
How to engage normal people with design when nobody seems to care?
Considering the basic premise that ‘design’ in the broad sense is about making things work better, they created Kauko, a pop-up café cum design chaotic experiment. Certain aspects of the café’s disfunctional design are remote-controlled by other people online, in real time.
As the saying goes, some good things you don’t notice until they go missing. The result is rather funny and I guess some people started to pay a little more attention.
Regional Executive Creative Director, Geometry Global Asia Pacific