Hard to miss ambient in a busy food court in Bangkok, done for LG to promote their SunDOM microwave ovens.

Using the seafood aquariums installations where fresh fish wait to be summoned by the hungry patrons, LG showcased Grilled Saba with Soy, Fried Mackerel and Deep-Fried Shrimp, swimming like if they were alive (robots, of course). The message was simply LG SunDOM cooks 4 times faster.

Don’t feel Sorry for the Lobsters, as Neil French would say. The work has just won a Gold Outdoor Lions at Cannes.

Regional Executive Creative Director, Geometry Global Asia Pacific