Over the top experiential idea for the launch of TV channel TNT in Belgium.

They installed a simple red button with the legend ‘Push to add drama’ in a normal square in an average Flemish town. And waited.

When any passerby would do as said, a whole action sequence unfolded in from of them, live. It’s experiential converted into content.

Nicely produced and delivers the message strongly.

Regional Executive Creative Director, Geometry Global Asia Pacific