This is such a cool project from Google. Can America’s most iconic advertising campaigns be re-imagined for the web?
In order to showcase the possibilities of today’s new digital platforms, they partnered with Coca-Cola, Volvo, Alka-Seltzer and Avis to re-imagine their most iconic campaigns led by the legends that created those ads in the first place.
The whole thing is becoming a documentary. And worth spending some quality time going through the materials so far. Be the fly on the wall and learn from those who defined our profession years ago and those who are redefining it now.
It’s a wealth of learnings in terms of creative insights and new media understanding. And unbelievable how these folks who you’d think will never get ‘digital’ are just bright and can make ideas work in any medium.
These are the two campaigns reimagined so far.
But better head to Google’s Project Re: Brief website to get the full monty. The videos, the new reimagined ads, and the technology behind them in a very interesting interactive format.
A must for anyone working in our business.
Regional Executive Creative Director, Geometry Global Asia Pacific