Product launch with Olympic flavour

To launch the new Gillette Fusion Pro-Glide, the shaving company built a podium with a twist, in-store.

Again, a short video, fun to watch. Sure it’s always difficult to do something at the point of sale but when you do it, you get noticed. It’s just about finding a win-win-win situation for brands, shoppers and retailers.

Regional Executive Creative Director, Geometry Global Asia Pacific