Product demo turns into work of art


Simple idea probably rewarded by the effort.

To prove the smooth running of Siemens washing machines they created The Laundry Gallery. A series of fragile small sculptures built with household items on the washing machines and exhibited while the machines with anti-vibration technology were spinning at 1,600 rotations per minute.

The whole event included mass media promotion and even an art catalog.

Regional Executive Creative Director, Geometry Global Asia Pacific