Generic brand message for Gillette done in a big scale. The time-lapse video shows a team of ‘window cleaners’ ‘shaving’ the model in the picture over a few days I believe.
They must have used a lot of shaving cream. More of a publicity stunt than anything else but nevertheless it generates attention. Notice how well crafted is the image below. No doubt that it will get captured by the media and the blogs around the world.