Practice what you preach

Every year, the Belgium Mixx Awards reward the best digital campaigns in Belgium. And this year they decided to take a fresh look at their awards ceremony and change a few things to reflect their digital philosophy.

First they rethought the goodie bag, that we all end up carrying around and trashing at the first opportunity. The digital goodie bag, instead, is a more ecological and probably useful option. No bag, no brochures, just a bunch of interesting digital content and downloads delivered directly to your phone.

The second innovation came at the time of the party, where this time the partygoers were able to become the DJs with a clever Twitter tweak called Teejay Party and push their favorites songs to the DJ playlist.

Very relevant, simple and fun, in line with the times.

Regional Executive Creative Director, Geometry Global Asia Pacific