Pop-Up Theatre

Intel is creating a revolution in the PC market inspiring a new generation of ultra-portable-yet-powerful new devices that combines benefits from the old notebook and the new tablet markets.

And to create some awareness, they deployed a troupe of 60 people armed with UltraBooks to wander around the streets of LA bringing to life a pop-up digital show.

The 60 portable screens synchronized and put together create an effective visual effect, relevant to the situation at hand. You can see more of them at the UltraBook Pop-Up Theatre site.

Regional Executive Creative Director, Geometry Global Asia Pacific