As you can expect from the title, it’s a funny case study that showcases the power of a well constructed goal and reward.

Dog poo on the streets is a nuisance to say the least. But how do you get their owners to clean up? 

Latin telco Terra came up with an imaginative device in Mexico that provides free WiFi as long as it’s fueled with dog poo. The more shyte, the more time the WiFi is on for all in the surroundings to share.

Regional Executive Creative Director, Geometry Global Asia Pacific