Image recognition technologies and services like Blippar are enabling on the spot interaction with consumers. 

Basically, any ‘ad’ could become a marker that triggers an action on your phone, be it a link to a mobile site, a game download or augmented reality.

While there’s nothing extraordinary about this particular example, just think of the possibilities, when any boring shelf-talker, wobbler or even the packaging of any product could deliver an interactive experience, right there where it matters most.

Regional Executive Creative Director, Geometry Global Asia Pacific