Simple project to raise awareness about the environmental impact of plastic bags among schools.
Students were encouraged by Chinese NGO Roots & Shoots to participate on the collection of used plastic bags to create a 3-storey inflatable monster.
Paired it the line ‘Waste plastic bags and they’ll come back to hunt you’ the activation is generating a fair amount of PR.
Not best in class, but it shows that even a small idea and some proactivity can go a long way to help solve any kind of problem.
Regional Executive Creative Director, Geometry Global Asia Pacific