A tongue-in-cheek case study on the apocryphal campaign for a birthday party.
Sadly, two ways to read it.
On one hand, if you can do a video like this for a party, you could do a film for anything. Part agency self-promotion, part satirical commentary, truth is that it looks better than many of our great campaigns poorly captured in 60-slides presentations and ugly camera-phone pictures.
On the other hand, the criticism part, is that case studies like these have become a default in the industry, a common place to explain even a print campaign.
We shall not only showcase our work in videos like this but make the videos way more compelling and unique. Otherwise they will pass like a ship in the night.
If the case study is the work nowadays, it should look like nothing you’ve seen before.
Regional Executive Creative Director, Geometry Global Asia Pacific