What’s the possible connection between printers and rock ’n roll? That was the question to answer when Hewlett-Packard wanted to sponsor Sao Paulo’s largest rock concert.

And they did. Using a specially tailored photo booth, HP invited the participants to shout as loud as possible to get their picture taken and then printed as a rock ’n roll souvenir.

Nicely put case study too.

Regional Executive Creative Director, Geometry Global Asia Pacific