Brazilian NGO Vhiver Group installed a photo booth that would take free pictures for visitors at a busy shopping mall.
But after having a bit of fun inside the booth, the ones who tried got a disappointing result. Their photos were empty. The line on the photo print reads: ‘Invisibles: That’s how HIV positive people feel every day’.
Unexpected awareness about discrimination.
The video is in portuguese but you can activate the English subtitles.
Regional Executive Creative Director, Geometry Global Asia Pacific