SNCF, the French National Railways, wanted to showcase their direct service to Brussels. And to do that, they created a box with a peeping whole for people to pass their heads and see what’s going on in the Belgium capital.
Through a simple technology trick, the curious passersby had the chance to see a live feed from Brussels where a team of performers where waiting to give them a heartwarming surprise.
Not unlike the famous Telectroscope that linked London with New York but effective nonetheless.
SNCF had previously done some Coke-derivative work ‘Push to Escape’. What do you think?
Regional Executive Creative Director, Geometry Global Asia Pacific