Pay it forward


The case study is in Portuguese but easy to follow.

If you were to buy an ice cream and find out that some else paid it for you already, would you return the favour and purchase one for the next customer?

Kibon (Walls’ brand in Brazil) went to find out and created this promotion inspired by Pay It Forward. It just took the first yes to set the Happiness Chain in motion.

Regional Executive Creative Director, Geometry Global Asia Pacific