Douche parking is an annoyance anywhere in the world but apparently in Russia it exceeds normal levels. But how to turn a bad habit into a socially unacceptable behaviour?
Online newspaper The Village, famous for caring about citizens and acting on their behalf took matters in their hands and created a platform to crowdsource douche parkers spotting and expose them.
The mobile app and social integration seem to work very well mixing ease of use for the spotters with a healthy dose of embarrasment for the transgressors.
Regional Executive Creative Director, Geometry Global Asia Pacific