Parisians aparently have a reputation for being really bad at parking in small spaces, often bumping against the next car. Ford saw that as a great opportunity to promote its Active Park Assist technology.
Ogilvy Paris built a street installation consisting of two cars with motion sensors and a billboard that featured a pinball-like design and functionality. The result: Pinball Parking. The effect of seeing someone maneuvering a car with the sound and light effects of a pinball game is quite strong.
Even better, the one who bumped into the cars the most, won a brand new Ford to test drive.
Not far from the recent Smart Pong game.
Regional Executive Creative Director, Geometry Global Asia Pacific