Paint catalog, reinvented

The beauty of ideas is that they come in all sizes and even the most mundane briefs could be turned into a talking point.

Like this paint catalog. We’ve all been there. Choosing a colour for a room is a painful experience, recently aided with the help of websites and apps.

This simple idea gets it right. Instant gratification using a very low-fi tool. Guess it only works on white walls though but good try.

Regional Executive Creative Director, Geometry Global Asia Pacific