The first time I’ve heard of this idea made me smile, although I thought it would be tricky to find the right talents to pull it off.
Ex OgilvyAction CD Jimmy Geeraerts finally did it for Power Vibes Studio, a gym chain in Kenya.
It’s basically a BEFORE and AFTER product demonstration, which in this case is showing how one would look like before and after training with them. Two ‘identical’ twins (albeit one larger than the other) roamed around the streets of Nairobi proving the point in real life.
Regional Executive Creative Director, Geometry Global Asia Pacific