No kiddin’: real fruit packaging


It seems like a lot of effort went into this promotional packaging to demonstrate the natural properties of Camp, a Brazilian brand of fruit juice.

Two full years of experiments were needed to shape real fruits into the shape of the packaging, logo included.

If only the shoppers were so patient.

The case study is well done, except that I can’t bear the music. I see the intention but I’d rather turn the volume off. How about you?

No kiddin’: real fruit packaging

Regional Executive Creative Director, Geometry Global Asia Pacific