‘Never Wasted’ shopping bag

Being green in business these days demands more than using recycled paper, which covers just one aspect of the REDUCE, REUSE, RECYCLE motto.

While Puma has tried the REDUCE route with its clever little bag, Lee has just explored the least expected one: REUSE.

Their new shopping bags can be transformed in a multitude of functional and entertaining things like rulers, boxes, calendars, and even a ‘Snakes & Ladders’ game.

Such a simple idea created a large word of mouth spread, increased footfall, and eventually convinced the clothing retailer to increase the initial production of 3,000 to 10,000 more.

Just add scissors.

Regional Executive Creative Director, Geometry Global Asia Pacific