An activation turned into a tearjerker TVC for Huggies.
As proved by the Coke Friendship Machine two years ago, Friendship Day is big in Argentina and many Latin American countries.
This time, the same OgilvyAction office came up with a moving story: A special crib for two newly born that get to become friends from their very first hours of life.
Get some tissue paper. Case study will probably follow soon.
Regional Executive Creative Director, Geometry Global Asia Pacific