Mirror with delay

Allianz Insurance in Brazil installed digital ‘mirrors’ in bars that basically delay the reflection. After a few minutes of playing with them, the party-goers would see a message that reminds them that this is how your reflexes get affected after a few drinks, therefore they shouldn’t drink and drive.

Simple idea, simple message.

The video is in Portuguese but you’ll get it.

Regional Executive Creative Director, Geometry Global Asia Pacific