I love confident brands that are not scared of playing with their packs and logos.
Mars chocolate bar left their packaging front empty and provided a full set of letters with their iconic typography for youngsters to craft their own messages.
Reminds me of the brilliant KitKat Mail from last year.
Mars won a Design Gold Lion at Cannes. Would you still recognise the brand at the counter where it’s sold?
Regional Executive Creative Director, Geometry Global Asia Pacific