Mind you, it’s not a gimmick. Franz, a brand of delicate china, found a way to transcend the mere decorative function of its designs and turned them into a meaningful and moving experience.

Through technology that registers the brain’s waves and plot them into recognisable shapes, people were able to ‘see’ their feelings and share them with their loved ones.

Going through tough family times myself at the moment (apologies if the posts are not coming as often as before) I’m amazed that this kind of things could be done nowadays. How can the brands we work for be as meaningful as this one in their own way?

Regional Executive Creative Director, Geometry Global Asia Pacific