The gap between intentions and action could be quite large, it’s human nature.
But what if we could help by designing simple solutions rather than trying too hard changing people’s minds. This is the case of Minewater.
As part of a CSR campaign, the mineral bottle brand asked people to share their water with African communities in need. To do so, every bottle sold came with two barcodes instead of one. The regular, with the price of the bottle, and the ‘barcodrop’, with the price of their donation.
When purchasing people could simple participate by getting the two barcodes scanned or choose not to by removing the sticker.
Simple and effective. Award winning too.
Regional Executive Creative Director, Geometry Global Asia Pacific