Heart warming idea for Coke in Japan. How far would you get trading your Coke for something else.
OgilvyAction Tokyo sent a team out to find out during Hanami (Japan’s famous cherry blossom season). The result was a very natural and full of joy interaction with the brand, nicely captured in the film.
It also shows that it take really little more than a good idea to create a meaninful experience.
Regional Executive Creative Director, Geometry Global Asia Pacific