Looking through someone else’s eyes

To promote the launch of a new Travel Channel in New Zealand, Sky TV installed a series of outdoor lightboxes with an experiential twist.

On one side, a picture of someone living in a remote place and the legend ‘See the world through someone else’s eyes’. On the other, a modern version of ViewMaster, featuring the sight of that person.

A very simple interpretation of the brief, that was asking to demonstrate how people could see the world from their comfort of their homes.

Regional Executive Creative Director, Geometry Global Asia Pacific