To fight back the boredom of winter and give Londoners the chance to Live Young again, the French water maker Evian created a very curious playground.
To banish the back-to-work blues, they built The Evian Playground in Canary Wharf. An interactive snow-making installation. The more people played, the more it snowed.
The film is a little over art directed but works, specially because they kept it short.
Regional Executive Creative Director, Geometry Global Asia Pacific