As many of you know, Ogilvy’s regional conference FUEL is taking place in Kyoto this week.

The most digital and the most connected ever, you can follow it in real time at You’ll find there a summary of the topics covered and plenty of juicy interviews like the one above.

Rory Sutherland was again great fun to hear, on the subject of behavioural economics.
Will post a few more highlights in the next few days, or just follw #OgilvyFuel on Twitter.

Regional Executive Creative Director, Geometry Global Asia Pacific