Kids can talk to Santa through magical payphones

Probably one of the cutest ideas we’ve seen for Christmas so far this year.

Remember telephone booths? There seems to be a few still around in Brazil and through a very special kind of them, kids could call Santa.

Set up by Brazilian telephone company Oi, these magical payphones not only allowed kids to talk to Santa and ask for their presents. Santa also delivered some truly magical moments right there and then for kids and parents’ surprise.

The video is in Portuguese but you could turn the English subtitles on by pressing the captions button on the bottom right corner.

Regional Executive Creative Director, Geometry Global Asia Pacific