Thai advertising is incredibly unique. It’s been treating us with quirky ideas over the years, specially on TV and print. And I always wondered how their particular outlook on life would translate into activation ideas.

Finally I’ve got the answer, from our OgilvyAction office in Bangkok.

This idea that they came up with for Dr Miang Mental Maths School is full of soul, funny and emotional at the same time.

Dr Miang is a small local math educational centre, facing strong competition from big international franchises like Kumon. So how do you demo the uncanny skills that this little maths wizards can acquire? They turn them into real life calculators (‘Kidculators’) that are able to compete with the registering machines at the supermarket.

Just watch the case study. It’s really charming.

Regional Executive Creative Director, Geometry Global Asia Pacific