A bit old but I’ve finally found the case study online.
Many records were broken during the 2012 Olympics but one nobody wanted to see spoiled is the appearance of the Olympic torch. Due to security reasons, this year the torch was not able to travel around the globe.
Samsung decided not to let a harsh reality spoil the fun and created a virtual torch relay. Mobile came to save the day.
A simple idea with impressive results and already many awards behind.
Regional Executive Creative Director, Geometry Global Asia Pacific