With uncanny punctuality, Ogilvy Brazil and Bar Aurora & Boteco Ferraz are releasing one big idea per year. Before it was the $73,000 bar tab, then the Drunk Valet and this year they’ve just come back with the very relevant Karaoke Breathalyzer. You don’t have to guess much to figure out what it is about.

As always, perfectly put together case study too.

Regional Executive Creative Director, Geometry Global Asia Pacific