How many followers do you have in Twitter and how many followers you have in real life could be two very different things.
Very simple digital activation idea for the Nike 10K 2010 race where you challenge your Twitter friends to compare records and determine who ends up following who when running.
Don’t miss the video, is short and very economic. It’s also a great example of blurred line between offline and online.
Regional Executive Creative Director, Geometry Global Asia Pacific