We know that one of the easiest ways to get people to buy something is to just remove the barriers to purchase. Exactly what this pizza chain in Dubai has accomplished .

Red Tomato PIzza has just launched a genius idea: The VIP Fridge Magnet, a one-step delivery order button, right there on your fridge door. Of course it need a one-time setup but then it’s seamless. Here is how it works:

I want one!

Regional Executive Creative Director, Geometry Global Asia Pacific