I’m feeling lucky!

In Spanish, but the idea is very simple.

A well-known celebrity fashion consultant stops a random woman at one of the trendiest malls in Buenos Aires and takes her on shopping/spa journey, all free of charge!

The sponsor is Champagne brand Trapiche Extra Brut, and this is one of their first activities to demonstrate that ‘something good is going on’, in allusion to their new tagline.

Certainly that calls for a toast.

Regional Executive Creative Director, Geometry Global Asia Pacific