As a matter of fact, the inverted pyramid makes circulation around the island display even easier than the conventional ones.
I like how this simple idea for Coke Zero not only attracts attention but communicates the core brand proposition at the same time. All without key visuals from the TVC or busy promotional posters.
Also notice how agencies started to present the work more like an award show presentation board rather than a typical shopper marketing powerpoint.
Can we push for this kind of simple, functional ideas in each shopper marketing brief we receive?
Regional Executive Creative Director, Geometry Global Asia Pacific