The thing about car accidents is that after the roads are cleaned up, nobody else can see it, remember them or reflect on the tragic consequences.

The Village, a Russian publication, took matters in their hands and created an iPhone augmented reality app that allows you to see on the streets, where accidents happened, how many and which were the casualties.

‘Death Revealer’ might be a small attempt, but it goes to prove the importance of real-time information to influence behaviour.

A couple of two interesting highlights. The app can’t be used while driving, it will prompt you to stop your car. The ambient death body lines on the roads with a blood spatter like QR code are quite intriguing too.

Regional Executive Creative Director, Geometry Global Asia Pacific