How far would you go for a product sample?

Not a Cannes winner but a recent campaign for an apparently very popular Australian brand of snacks called Fantastic Delites.

The Delite-O-Matic vending machine built on a high traffic area, would give passersby a free sample but: not so fast. First they’d have to perform a task ranging from pressing a button thousands of times to kneeing down and beg for it in public.

What do you think? Or would you just hug a machine for a Coke?

Regional Executive Creative Director, Geometry Global Asia Pacific