Great thinking from Nissan to increase their test drives and car purchases in the recessive market of Dubai.
To stand from the crowd with a small budget, they targeted new expats and created a smart banner ad partnering with the leading house hunting website. The banner will match the house search with the appropriate car model and offer a test-drive in route to the potential new homes.
There’s always an idea in observing the current behaviour and offering something really useful.
Regional Executive Creative Director, Geometry Global Asia Pacific