Holy billboard!

A clever action from Christian Church St Matthew In The City (Auckland) to remind followers of their Christmas Mass. They just went on and blessed a billboard for real. Then put it up for people to touch it, in case they couldn’t make it to the temple.

It seems a little activation can go a long way for almost any kind of organisation.

Merry Christmas. On Monday, we resume with our normal post in case you’re already sick of the celebrations.


UPDATE: Here’s the video of the ceremony in case you care.

Regional Executive Creative Director, Geometry Global Asia Pacific