Meat Pack is a trendy sneaker store in Guatemala that set itself to suprise their fans with an irresistible promotion that happened to start at their competitor’s outlets.
Following the trend of Puma’s World’s Fastest Purchase, that encourage shoppers to earn their discounts, Meat Pack made a message pop in people’s phones (thorugh their official app) while visiting the big brand stores. A counter would start with a 100% discount and every second it would go down until the customer left the store and reached Meat Pack.
Clever, daring and hard to refuse. The case study is well put together too.
Regional Executive Creative Director, Geometry Global Asia Pacific