One of my favourites for its simplicity and relevance.

To communicate their 50% off promotion on their premium offer, HBO took it literally. Instead of the annoying ‘Channel Not Available’ sign on those channels you haven’t subscribed to, they allowed viewers to watch 50% of the screen (which in turn could be even more annoying).

Great and simple idea by Ogilvy Guatemala, and old time friend that has just got a Direct Gold Lion.

Regional Executive Creative Director, Geometry Global Asia Pacific